Get mentored by the attorney who built her firm on zero ad spend.

Direct access to Heather, the full mentorship library, and a room of attorneys building alongside you.
Apply to see if you qualify.

Takes about 2 minutes. Invite only.

THIS ISN'T FOR EVERYONE

I only accept the attorneys who'll get the most out of it.

The room is half of what you're joining, so I'm selective about who's in it. Everyone inside is building, showing up to the calls, and doing the work between them, and that's what makes it worth being there. One person coasting changes it for everyone.

So I review every application personally. I'm looking for attorneys who want to get to the next level, not stay comfortable at this one. If an average firm is fine with you, this isn't your room.

— Heather

What’s inside the mentorship

Access to me. The whole playbook. The room.

Direct access to Heather

Weekly live coaching calls. Bring what's blocking you that week and leave with an answer. Every call is recorded.

The mentorship library

The full video curriculum across the four pillars — Foundation, Followers, Fees, Freedom — in the order they have to happen, with a required task in every lesson so you build as you go.

The private community

A members-only room of attorneys at every stage. Ask the question you'd never ask a partner and get an answer from someone who solved it last month.

The legal vault and templates
AI prompt systems for a practice
The 90-day implementation plan
Turning posts into clients

Takes about 2 minutes. Invite only.

What we build together, in order.

01 — How the firm actually gets set up

Entity, compliance, banking and your trust account, done in sequence so nothing has to be undone later. Then one premium flat-fee offer instead of billing hours. This is the pillar everyone wants to skip and the one that ends careers when it's rushed.

02 — The Content Strategy Behind $20M+ in Transactions

(without spending a dollar on ads)

The organic approach behind a 100,00+ follower audience. How to be found and trusted by the right client while staying inside your bar's advertising rules, and how to move a DM to a signed client without practicing law in the comments.

03 — How to charge premium fees as a newer attorney

(and get paid before the work starts)

Why more clients is the wrong goal and better positioning is the right one. The consultation structure, what you say when they need to think about it, and how to collect upfront instead of chasing invoices.

04 — How to build a firm that supports your life instead of consuming it

(and the mistakes I'd avoid if I were starting again)

The systems, templates and tech stack that let a modern firm run lean. Boundaries from day one, using AI responsibly in a practice, and knowing when hiring is actually the answer.

Now, I’m not going to sit here and pretend this came easily.

Three years ago I was studying for a bar exam I had already failed twice. I had six figures of student loan debt, no family in the legal industry, and no connections. Sunday nights I had that feeling you probably know, where the week ahead belongs to someone else.

Now...

I launched my own firm days after being sworn in
I’ve closed over $20M in transactions without a courtroom appearance
80,000 people follow how I built it, and I’ve never spent a dollar on ads

...all because I learned the business side of law in the right order.

Hear it from my mentees

Erica

Verified Mentee

Julie

Verified Mentee

This mentorship is for you if

You’re licensed, or sworn in within the next 90 days
You’re ready to build your own firm, or you’ve launched and it isn’t working the way you pictured
You want someone who’s done it to look at your actual situation, not a generic course
You’ll show up to the calls and do the work between them

It’s not for you if

You’re not on a path to licensure
You want someone to build it for you rather than with you
You’re looking for a quick win rather than a firm you’ll own for a decade
You’re not ready to invest in yourself right now

How it works

Apply

Two minutes. Tell me where you are and where you want to be.

Interview

Book a short qualification call. We'll talk through your situation honestly.

Get accepted

If it's a fit, you're in: the calls, the library, and the community.

Takes about 2 minutes. Invite only.

You already know the law. Now learn how to build the business, with me.

Applications are reviewed by Heather personally.

Takes about 2 minutes. Invite only.